Meet the team

Loren Maisels, CMP

Founder & President

As a detail-oriented and results-driven leader, Loren Maisels has not only focused her 12-year career on events marketing and demand generation … she’s owned it! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.

A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Since then, Loren has returned home to Toronto to apply her entrepreneurial spirit.

Hello Loma Marketing Agency!

Clients, managers, team members and peers all recognize Loren as a strong leader and collaborator who continuously strives to exceed expectations. She’s credited as a professional that gets results, delivers high-quality work with a knack for staying calm under pressure.

Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. Loren achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.

Yana Verbitskaia, CMP

VP, Client Experience

Yana’s first event – single-handedly planning her high school prom – hammered home two inalienable truths for her. One: a successfully planned event is akin to bringing a dream to life. And two: she was going to keep doing this until someone forced her to stop. After a decade of meticulously and creatively crafting events from intimate parties to lavish galas, there is nothing that Yana can’t pull together.

A Ryerson University alumna (B.Comm) and Certified Meeting Professional (CMP), Yana has multi-industry experience including technology, supply chain, retail marketing, not-for-profit and high performance sport. In her most recent gig as Manager, Events for the Canadian Olympic Committee, Yana was instrumental in planning some of the most exciting and memorable marketing events in the history of Canadian Olympic sport.

As VP, Client Experience for Loma Marketing Agency, Yana will use her passion, attention to detail and ability to turn problems into opportunities to ensure your event exceeds expectations in every way.

Natalie Hamilton-Martin

Registration Manager

Planning events is a career path that Natalie didn’t initially plan to go down. Originally from the UK and a University of Glamorgan Media Production alumnus, her first event role was coordinating a radio station’s events and promotions team. It was here that Natalie got the taste and passion for organizing events. Since then she’s had various roles; Registration Coordinator at GPJ Marketing Agency, an event runner during the London 2012 Olympics and managing a large Home Office (UK government) exhibition. Natalie decided to take the big step to work and live in another country and was drawn to Canada’s vastness and beauty.

Maggie Duhart

Event Coordinator

Maggie has always been in charge of planning any vacation, family event or friend’s birthday. With a love of planning and focussing on the details, Maggie spent many years planning weddings and corporate events in her home town of Buenos Aires, Argentina. A few years ago, she decided to embark on a new adventure and move to Toronto to further her Hospitality Management background. Maggie brings with her a love of events, adventure, knowledge and passion to the Loma Marketing Agency team. In her free time, this cool chick enjoys sports including tennis and skateboarding, going camping, on road trips and loves making tacos!


CCO – Chief Cuddle Officer

He may be small but when he’s in the office, he’s a man on a mission! As Chief Cuddle Officer, Biggie’s role is to provide emotional support to the team whether it’s by chewing or cuddling. Every morning, he greets the team with his signature prancing routine as soon as they walk into the office. When he isn’t on rest breaks or keeping himself busy with one of the many ‘toys’ around the office, Biggie keeps everyone on their toes by sneaking out of the office to see whether or not anyone notices that he has left the room.