Meet the team

Loren Maisels, CMP

Founder & President

As a detail-oriented and results-driven leader, Loren Maisels has not only focused her 12-year career on events marketing and demand generation … she’s owned it! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.

A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Since then, Loren has returned home to Toronto to apply her entrepreneurial spirit.

Hello Loma Marketing Agency!

Clients, managers, team members and peers all recognize Loren as a strong leader and collaborator who continuously strives to exceed expectations. She’s credited as a professional that gets results, delivers high-quality work with a knack for staying calm under pressure.

Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. Loren achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.

Yana Verbitskaia, CMP

VP, Client Experience

Yana’s first event – single-handedly planning her high school prom – hammered home two inalienable truths for her. One: a successfully planned event is akin to bringing a dream to life. And two: she was going to keep doing this until someone forced her to stop. After a decade of meticulously and creatively crafting events from intimate parties to lavish galas, there is nothing that Yana can’t pull together.

A Ryerson University alumna (B.Comm) and Certified Meeting Professional (CMP), Yana has multi-industry experience including technology, supply chain, retail marketing, not-for-profit and high performance sport. In her most recent gig as Manager, Events for the Canadian Olympic Committee, Yana was instrumental in planning some of the most exciting and memorable marketing events in the history of Canadian Olympic sport.

As VP, Client Experience for Loma Marketing Agency, Yana will use her passion, attention to detail and ability to turn problems into opportunities to ensure your event exceeds expectations in every way.

Jennifer Tu

Event Coordinator

A recent graduate of Seneca College’s Post-Graduate Certificate program in Event Marketing – Sports, Entertainment and Arts, LOMA Marketing Agency is Jennifer’s first role in the events industry. Although young, she had to embark in a long journey to find the right career path for herself. Thanks to the combination of volunteering with the City of Toronto’s Cultural and Economic Development Division for many years (among other events that she had been involved with during her university life) and her love of sports, Jennifer was able to come to the realization that her passion lies in working in the events industry. She also has a Bachelor of Arts degree from the University of Toronto majoring in Human Geography and Sociology.

Biggie

CCO – Chief Cuddle Officer

He may be small but when he’s in the office, he’s a man on a mission! As Chief Cuddle Officer, Biggie’s role is to provide emotional support to the team whether it’s by chewing or cuddling. Every morning, he greets the team with his signature prancing routine as soon as they walk into the office. When he isn’t on rest breaks or keeping himself busy with one of the many ‘toys’ around the office, Biggie keeps everyone on their toes by sneaking out of the office to see whether or not anyone notices that he has left the room.