Great Place to Work® For All
Annual Conference

Great Place to Work® is a global human resources consulting, research and training firm specializing in organizational trust. The Great Place to Work® Model is built on 25 years of research and data collected through their Trust Index© Employee Survey, which is taken by over 10 million employees annually worldwide.

Great Place to Work® provides leadership coaching and culture consulting services to businesses, non-profits and government agencies in 45 countries on all six continents. In the United States, Great Place to Work® also produces the annual FORTUNE 100 Best Companies to Work For® list and the Great Place to Work® Best Small & Medium Workplaces list published by FORTUNE.


About Event

The annual Great Place to Work® Conference is the only national event that brings HR professionals and Senior Executives together to learn how to create more successful organizations through building trust in the workplace. The conference draws approximately 1,200 attendees from around the world, but predominantly from the US and Canada. For more information, please visit https://www.greatplacetowork.com/2017-conference

Date: May 23-25, 2017
Venue: Hyatt Regency Chicago

Services Provided

Loma Marketing Agency was hired by Great Place to Work® to provide overall event project management services for the conference in partnership with the in-house Great Place to Work® events team.

Scope included:

  • Strategic development and management of event program, timeline and critical path
  • Budget management
  • Registration services: System design and build, attendee email and phone support, onsite registration design and execution, post-show reporting and reconciliation
  • Sponsorship management: Pre-event development of activations and served as onsite liaison between sponsors and venue
  • Partnership with creative design firm for all signage and collateral requirements
  • Food and beverage management
  • Hotel and room block management
  • Management and planning of all offsite/ancillary events including pre-conference programs and social events
  • Procurement and management of entertainment
  • Operational staff for onsite program management and execution


Lizelle Festejo
Director of Programs and Events
Great Place to Work®

“Working with LOMA Marketing Agency on our signature event 
at Great Place to Work has been an excellent partnership. Loren’s eye for detail and understanding of the strategic role of our event in highlighting our brand and mission was key in helping us to create a highly successful program. From day one, Loren and her team provided thoughtful recommendations to enhance our attendees’ experience and build relationships with our clients. 
The partnership was seamless, from the planning and preparation phases to the onsite delivery, including registration management, sponsor activations, attending to VIP guests and liaising with the hotel. Our trust in LOMA allowed our core Events Team to focus on elevating our content for the program and leverage strategic relationships onsite.

LOMA embodies the values and behaviors that Great Place to Work strives to carry forward on the daily:

  1. Care – By continually checking in and supporting the Events Team throughout the planning process, as well as providing world-class customer care to our attendees before and during the event.
  2. Be Curious – By asking pointed questions to help drive us towards efficiency and to add value.

  3. Excel – By helping us to think outside the box of what we’ve typically done for our events.
  4. Champion One Team, One Mission – By always acting as an extension of the GPTW team, and

  5. Integrity – By standing behind every decision and outcome, regardless of the result.

We truly valued our partnership with Loren and her team in helping to make our conference one of the highest rated events of my tenure at Great Place to Work.”