The Opportunity: Turning Mission into Experience
Guild’s annual summit represents a pivotal moment for industry partners to gather, exchange insights, and advance their shared mission of unlocking hidden potential and re-imagining workforce mobility through the lens of “Seeing Talent Differently.” As an event production agency rooted in creative strategy, LOMA transformed this theme into a cohesive one that encouraged collaboration, sparked connection, and brought Guild’s vision to life through intentional event storytelling.
The Challenge: Scaling Intimacy Across 300+ Attendees
Producing a high-impact, multi-venue event requires planning with intention and adaptability. With over 20 sessions, including multiple off-site receptions, it was important to maintain a cohesive brand and elevated attendee experience from start to finish. Our LOMA team worked to design an event flow, incorporating moments of connection through every touchpoint, from registration to closing session.
Our Approach: Strategy Meets Storytelling
Every detail began with intention: establishing communication cadence and preferences across a variety of work streams and stakeholders and utilizing planning tools such as Swoogo and SocialTables to efficiently draft session agendas and floor plans. By creating visuals and mock-ups of the experience, we were able to confidently align on program needs and accelerate approvals for key milestones.
Diving into the event logistics, LOMA managed a detailed Critical Path tracking 120+ milestones, coordinating 15+ vendors, booking 150+ hotel rooms, and organizing 600+ daily F&B covers. Through close collaboration and early visualization, we were able to keep on schedule while maintaining flexibility for those last-minute changes on-site and ensuring a seamless guest experience.
Impact in Numbers: Operational & Attendance KPIs
| Metric | Result |
|---|---|
| Attendees | 350+ |
| Sessions | 25+ |
| Off-Site Activations | 4 |
| Vendors Managed | 15+ |
| Attendees On-Site | 90% |
The Experience: Immersive Leaning & Connection
During the three days, participants engaged in research-led keynotes from leading voices: (including economist Raj Chetty) practical workshops, and strategic peer-to-peer networking opportunities. Monday’s pre-conference sessions for the Customer Advisory Board and industry-specific programming set an experiential tone, followed by an unforgettable welcome reception aboard the USS Midway. The main stage opening session blended elevated production elements and energizing speakers, reinforcing Guild’s commitment to human-centred innovation.
A signature off-site event at Venue 808 provided a relaxed, social contrast to the daytime content, fostering community in true Guild fashion: good music and great food.
The Outcome: Opportunity in Motion
The Guild Opportunity Summit 2025 continues to redefine a workforce, user conference; it’s more than a forum for ideas but a catalyst for action. Through cohesive event branding, meticulous logistic design, and a shared commitment to impact, LOMA as a strategic partner assisted Guild to translate its mission into an immersive, transformative experience that drives the most impactful ideas forward.
About Guild
Founded in 2015, Guild began with the idea that everyone benefits when talent is evenly distributed with opportunity, balancing the needs of companies and employees to create clear growth pathways for skilled workers and available roles.
Guild acts as a bridge between education and employment through the Guild Career Opportunity Platform™. The platform combines a curated marketplace of learning programs, dedicated career coaches, and tools to explore career pathways—the infrastructure to help employees achieve their goals and grow within their company.
About the Opportunity Summit
Focusing in on the age of AI, the 2024 Guild Opportunity Summit brought together a variety of companies, learning institutions, and skilling academies to discuss key themes around skills development, talent transformation, digitalization, and employee growth by:
- Developing tangible strategies for getting started on workforce transformation in the age of AI
- Building connections with leaders, innovators, and thought leaders focused on the challenge of unlocking human potential
- Exploring how upskilling and education benefits can create an agile, resilient workforce and enable your business to stay competitive
The main program featured executive speakers from Walmart, Target, PepsiCo., PNC and more, joined by keynote speakers such as Apolo Anton Ohno, Hannah Roberts, and Summer Sanders to highlight Guild’s partnership with Team USA.
Then, following an insightful day of connection and conversation recapped in real time by a live graphic artist, attendees hopped aboard iconic Old Town Trolleys over to Miranda Lambert’s Casa Rosa for a night of live music. Refreshed and ready for Day 2, the group was invited to network with a unique pin matching activation and attended industry dedicated breakout programming before hitting the road with a final Nashville classic, Goo Goo Clusters!
The Guild team looks forward to hosting the next Opportunity Summit in San Diego, October 20-22, 2025! Want to get on the list? Register your interest on their website!
About Guild
Founded in 2015, Guild began with the idea that everyone benefits when talent is evenly distributed with opportunity, balancing the needs of companies and employees to create clear growth pathways for skilled workers and available roles.
Guild acts as a bridge between education and employment through the Guild Career Opportunity Platform™. The platform combines a curated marketplace of learning programs, dedicated career coaches, and tools to explore career pathways—the infrastructure to help employees achieve their goals and grow within their company.
About the Opportunity Summit
The Guild Opportunity Summit was designed to be an immersive experience, combining inspiring content, facilitated connection, and innovative conversation. The event brought together Fortune 500 companies, learning institutions, and skilling academies looking to tackle the biggest challenges facing the workforce, HR, and employers today, and to explore:
- How to redefine the HR team for the future
- Ways we can build careers by deploying strategic skilling
- Making the business case for people investment
The main program featured executive speakers from Target, The Walt Disney Company, Charter Communications, and more, with Tara Westover, author of Uneducated, delivering a powerful keynote presentation to end the day. The presentation of the inaugural Action Awards acknowledged outstanding company leadership in areas such as cultivating culture, accelerating equity, and amplifying impact.
After an insight-packed day of programming, attendees were invited to celebrate with an evening social event at The Belmont, an iconic indoor-outdoor venue in downtown Austin. From a custom leather branding station to vinyl spin art and exciting live-action food stations, the experience leaned into Austin’s music culture, culminating in a performance from PDA Band to dance the night away.
About Frayme
Frayme was created in 2017 to ensure young people in Canada benefit from the latest mental health resources and knowledge in substance abuse. Frayme works to improve youth mental health and substance use care systems in Canada, with the belief that healthy young people mean a healthy future and a healthy now.
About the Event
Event: Frayme Learning Institute 2023
Date: February 22-23, 2023
Venue: Hyatt Regency Vancouver (Hybrid)
Website: https://frayme.ca/frayme-learning-institute-2023
The team at Frayme was excited and eager to bring their audience together for the 4th annual Learning Institute and their first ever hybrid event. The goal of this event was to bring lived experts and partners together to share knowledge while learning and growing together.
LOMA Agency was thrilled to partner with Frayme on this impactful event.
#Frayme2023 brought together over 420 attendees with nearly 300 attending in-person in Vancouver, British Columbia.
This two-day conference was filled with content, conversations, and connection. Sessions were led by lived experts and content specialists encouraging the sharing of knowledge in an engaging and welcoming environment.
Extracurricular activities for this event included a sound bath experience, restorative stretching class, meditation, and playtime with therapy dogs.
