About Frayme

Frayme leads a national network that connects mental health, health and social services working with youth and young adults to accelerate the integration and implementation of youth care in Canada.

About the Learning Institute

The Learning Institute is one of Canada’s only nation-wide conferences solely dedicated to youth mental health and substance use (YMHSU) system transformation. It provides a unique opportunity to bring together different players in the sector across diverse disciplines, backgrounds and experiences to drive knowledge into action.

For their 5th annual event, the team at Frayme was excited to bring together lived experts and partners to share knowledge while collaboratively learning and growing.

LOMA Marketing Agency was thrilled to partner with Frayme on this impactful event, which brought together over 300 in-person attendees in Ottawa, Ontario. The two-day conference was filled with content, conversations, and connection. Sessions were led by lived experts and content specialists encouraging the sharing of knowledge in an engaging and welcoming environment. Complementing the workshop sessions and lightning talks, extracurricular activities included a sound bath experience, breath work session, somatic yoga, and some playtime with therapy dogs, courtesy of Therapeutic Paws of Canada.

Finally, to bring together a diverse and amazing group of exhibitors and poster presenters, the event space featured a model Recovery Café with a delicious espresso bar and comfortable lounge. This space was built to showcase an alternative to the emergency department and a preventative option for young people experiencing or nearing a mental health crisis. This space created a dynamic central hub of activity for attendees, and a comfortable space to connect.