By Christie Xu

Starting out in the event industry is exciting—but it can also feel like stepping into a universe with dozens of specialties, each with its own expectations, skill sets, and career paths.

For example, you could work in:

Whether you are exploring where you might best fit or looking to level up in your chosen field, here’s a breakdown of the major event categories and the certifications that can help you level up in the industry.

Meetings and Conferences

Meetings & Conferences

If you’re looking to build a career in corporate meetings, association conferences, seminars, workshops, or board meetings, the Certified Meeting Professional (CMP) is the credential most people aim for. It’s offered by the Events Industry Council (EIC) and is widely recognized as the global gold standard for meeting professionals.

The CMP certification is perfect if you want to deepen your skills in:

The CMP‑HC (Specialty Certification: CMP‑HC (Healthcare)) is a specialty designed for professionals managing healthcare‑related meetings. It focuses on regulations, compliance, and industry‑specific best practices. The Events Industry Council describes it as a badge of excellence in healthcare meetings management.

To apply for your CMP, you’ll need 36 months of full‑time event experience, 25 hours of continuing education, and to pass a rigorous exam—but it’s one of the most respected certifications you can earn.

This is the certification that both Loren, Founder and President and Yana, Executive Vice President from LOMA Agency hold, and it’s often listed as a preference or requirement in events-related job postings.

Exhibitions and Trade Shows

Exhibitions & Trade Shows

If you’re drawn to consumer expos, B2B trade shows, vendor showcases, or convention center events, the Certified in Exhibition Management (CEM) designation is your best bet. It’s offered by the International Association of Exhibitions and Events (IAEE) and is built specifically for professionals who want to master the world of exhibitions.

The CEM is ideal if you want to learn about the ins and outs of:

It’s a structured nine‑course program that helps you build real, practical expertise. The CEM certification is earned by completing the nine required courses, passing all corresponding exams, and meeting IAEE’s eligibility criteria—typically 3 years of full‑time event or exhibition experience or a related degree.

Live & Special Events

Live & Special Events

For job titles like Live Event Producer, Special Event Planner, Experiential Designer, Production Manager, and even Creative Director, the Certified Special Events Professional (CSEP) offered by International Live Events Association (ILEA) might be the perfect choice for you.

The CSEP is one of the most respected global designations for professionals working in live, experiential, and special events. Unlike certifications focused on meetings or exhibitions, the CSEP emphasizes:

It’s ideal for professionals who work on galas, festivals, brand activations, concerts, immersive experiences, and large‑scale special events.

The CSEP designation requires a minimum of three years of full‑time professional event experience, completion of the official CSEP application, and a passing score on the CSEP exam, which focuses on scenario‑based questions and the practical application of live‑event production knowledge.

Sustainability in Events

Sustainability in Events

If you’re passionate about sustainability, carbon‑neutral events, or socially responsible event design, the Sustainable Event Professional Certificate (SEPC) is a great way to specialize. It’s offered by the Events Industry Council, the same organization that offers the CMP.

The SEPC is a 16‑module online program that covers:

It’s a strong add‑on certification if you want to position yourself as a sustainability‑focused planner.

Social & Lifestyle Events

Social & Lifestyle Events

You may be excited by weddings, galas, fundraisers, private celebrations, or cultural events, but want a certification that gives you a strong foundation without requiring years of experience.

The Event Manager Professional Certification (Emerit) from Tourism HR Canada (under the Emerit brand) is perfect for early‑career professionals.

This certification is built on national occupational standards and developed with input from Canadian event experts. It’s practical, accessible, and a great starting point if you want structured training early in your career.

College Programs & Certificates

All of the programs we’ve discussed above are for planners who already have their foot in the industry.

If you are still pursuing your education and wanting to make event planning your career, many new event professionals choose to start with college programs & certificates in event management. 

Toronto offers several strong options:

As Loren always says, real learning happens in the field. Books can give you concepts and terminology, but until you take that internship, research vendors, chase quotes, get your hands dirty onsite, and see the real time pivots, you won’t feel the real thrill of events.

So, whether you choose a certification or a college program, the actual journey begins the moment you see an event come to life — when months of planning turn into an experience, people remember. That’s where the learning truly happens, and where every skill, credential, and late‑night study session starts to make sense.

If you enjoyed this blog post, and would like to see insights, resources, and industry guidance delivered straight to your inbox, subscribe to our newsletter, The LOMA Latest, and stay connected with the LOMA community at @loma_agency.

Feels Like Learning How to Walk All Over Again

Gen Z is in the workplace now… and so am I.

During university, everything was kind of in “trial mode.” You always had the chance to try again. Social media projects were my personal “fun,” with little to no guidelines, rules, or expectations. I was excited to bring the same energy to work. However, things were not what I expected.

In the past, I was so accustomed to seeing results and getting validation from my work as soon as I posted it. (Approval process? Never heard of it.) But suddenly, I was introduced to new workflows, software, and industries. The production cycle was longer: from trend research, brainstorming, script writing, copywriting, to editing many versions of the video drafts…it took some getting used to.

During my first few weeks at LOMA, I had to re-evaluate something—not just for work, but for life in general: What is the correct way to measure success? Is it the numbers? Not applicable in this scenario.

After we posted my first campaign, I was a bit discouraged by the engagement, since it didn’t get as many likes as the other campaigns and definitely took longer than my previous projects. And then I realized, social media marketing is not just about flashy trends; it’s also about knowing who you are and the story that you want to tell.
It wasn’t because of technical skills; I just did not have sufficient knowledge of the event industry to tell the right story.

I learned how to measure success in a way that is not just numbers. Am I receiving good feedback from other team members? Did I optimize the workflow compared to previous projects? Did I find new ways to make videos that balance trendy, funny, and professional at the same time? Absolutely, and I am still learning.

The nitty-gritty of SOP, approval processes, and project management used to give me the “ick” back in school. (What do you mean I can’t just text my boss or wave my phone in her face to get things approved?? Sorry, Loren!) But now, I approach work—and even my day-to-day tasks—in a much more organized, productive and professional way.

First-Ever Business Trip Goes Kind of Wrong, but in a Good Way

An interview campaign was cancelled at the last minute due to issues with my flight ticket, and filming was restricted because of sensitive topics. Instead of panicking, I leaned into the chaos—and that’s when I realized one of the biggest lessons of my internship: embracing the unexpected.

Finding creative angles to film on site without disturbing other guests, reaching out to new interviewees on site, and writing a script with a completely different tone of voice were all things I’d never had to do before. Being able to navigate through these issues on-site was definitely one of the most challenging but rewarding moments I experienced throughout this internship.

I’ve Been LOMA-FIED

What I admire about the team at LOMA is that they are not afraid of challenges, are comfortable taking risks, and can stay calm when they have a million things on their plate. It’s always the hardest in the beginning, and I am more than grateful to everyone on the team, especially my manager, Yashita, for trusting my ideas and guiding me through this tough process. Now, looking back, I’m grateful for every challenge, every lesson, and every “happy accident” that shaped my experience.

I may no longer call myself a student at university, but my time at LOMA taught me that I will forever remain a student of life.

A new year brings new opportunities to connect, celebrate, and create experiences that 
matter. As events continue to unite audiences across borders, timing plays a bigger role 
than ever in building moments that resonate globally.


Our 2026 Holiday Calendar is designed to help you plan with vision and awareness, 
keeping cultural, national, and international observances all in one place. Whether you’re 
scheduling an intimate gathering or a large-scale conference, it’s your go-to guide for 
thoughtful, well-timed events throughout the year.

Start 2026 organized, inspired, and ready to make every date count. Download the 
calendar below today and get ahead of your year’s celebrations.


Did we miss any? Let us know at info@lomaagency.com

Download the 2026 Holiday Calendar
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Capturing the essence of an event is not just about “taking pictures”—it’s about building a visual library that tells the full story of the experience. The right photos don’t just showcase what happened; they highlight your brand, the people, and the energy that made the event memorable.

Truth bomb: if you don’t compile your photography shot list in advance, you risk missing critical moments. Be sure to review the full event schedule to know exactly what is happening where and when to anticipate, prioritize and capture key moments

Unlike staging a photo shoot, you can’t recreate live moments once they’ve passed— there are no do-overs for that standing ovation, the packed keynote, or the sponsor activation buzzing with energy.

Strategic event photography supports your event goals long after the event is over.

Think beyond the recap album:

✅ Download Our One-Page Checklist (PDF)

This PDF is designed to support you as with your preplanning as well as onsite. Share it with your photographer, keep it a part of your run-of-show, and leverage it as a guide to ensure key event moments are captured.

Because when it comes to event photography—you only get one shot.

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By Angelica Dimapindan, Yashita Arora, Zoë Galanis, Sofia Borregon, Daniel Lange

Last month, our team had the opportunity to attend the Canadian Meetings + Events Expo (CMEE) in Toronto — and we left energized, inspired, and full of ideas to bring back to LOMA. From insightful sessions, an engaging exhibition floor, to some truly creative activations, CMEE reinforced that the events industry and need for in person connection is not slowing down, only ramping up!

Key Session Takeaways

Leveraging Authenticity to Evolve Your Brand  
Eden Grinshpan reminded us that passion projects matter — they’re often where real growth happens. Her biggest message: evolution is key, but consistency only comes from authenticity. Staying true to your purpose and who you are is what maintains a strong brand.

AI as a Co-Pilot, Not a Replacement
Leanne Calderwood’s AI Lab was one of our highlights. She positioned AI as a co-pilot that can speed up workflows without losing your voice. By training AI with your tone, values, and target audience, you can repurpose content (blogs, captions, posts) while keeping the content authentic. The key: never settle for the first draft, always refine and review.

Events Are Shifting From Planning to “Moment Design”
Julius Solaris brought high energy (despite a red-eye flight) and equally high-impact insights. His forecast: Gen Z and Millennials are redefining events. Shorter sessions, streamlined registration, non-alcoholic beverage options, and interactive networking experiences are the new standard. FOMO continues to drive attendance, but content and purpose are now just as critical. Perhaps most memorable was his reminder that event professionals are “dopamine managers” — responsible for keeping attendees engaged not just onsite, but throughout the planning journey.

Ideas From the Exhibition Floor

The exhibition hall was buzzing with vendors who brought energy, creativity, and fresh ideas. With over 250 booths and 6,000 attendees, the expo was a true reflection of the global meetings and events landscape.

A few standouts:

While we did feel that the digital signage for the show floor could have been more detailed/user-friendly, the mix of interactive and informative booths kept the experience engaging throughout.

 Ideas for LOMA’s Upcoming Events

Attending CMEE inspired a range of ideas we’re eager to explore and potentially incorporate into future events.

Final Thoughts

The CMEE Expo was a powerful reminder of why this industry is so exciting. Events are becoming smarter, and more focused on authentic experiences — but at their core, they remain about connection, community and impact.

We had a great day bonding as a team, came away with new ideas, and fresh inspiration to design events that aren’t just attended but remembered.  Congratulations to the CMEE planning team – looking forward to next year!

By: Loren Maisels, CMP

It can be tricky as an Event Producer to find the time to attend a conference, which is why I was so excited that schedules aligned and I was able to attend my first Experiential Marketing Summit by EMS last month in Las Vegas. 

Event Marketer (the producers of EMS) was founded in 2002 to focus on providing insights and information to brand-side event marketers and agency executives across a range of face-to-face marketing initiatives including corporate events, proprietary events and meetings.

This year’s conference gathered over 1,000 marketers and event professionals at the MGM in Las Vegas. Topics ranged from lessons from the world of B2B, unlocking creativity, focussing on strategy, the attendee experience, and, of course, the hot topic on everyone’s minds: AI.

Below are a few of my key takeaways from an incredible three days:

B2B Lessons

I attended two great sessions with event and marketing leaders from GitHub and LinkedIn. 

Adam Walden. VP Brand & Corporate Marketing at GitHub, spoke about the power of storytelling when it comes to your event. He used the Hero’s Journey Framework to showcase how to keep attendees at the centre of the event experience. The Hero’s Journey, also known as the monomyth, is a narrative archetype popularized by Joseph Campbell. It describes a common structure of stories that involves a hero who embarks on an adventure, faces challenges, and returns changed. Adam and his team used this approach for their proprietary two-day developer event, Github Universe (https://githubuniverse.com/).

The second session was hosted by Danielle Damiano Medeiros, Head of Events & Experiences at LinkedIn, and their agency partner Evan Starkman from The Bait Shoppe. Both spoke to thinking outside of the B2B formula of Stage, Experiences and Swag. Here are just a few of the standout takeaways:

Stage:

Experiences:

Swag:

AI Lessons

One can feel very overwhelmed at the amount of content and education there is out there when it comes to AI, and with the pace at which it is constantly evolving and changing (seemingly on a daily basis!). The key is: you just have to start. Start somewhere and learn and practice regularly to get familiar with how the technology is evolving. 

Two excellent sessions I attended were The Creative Edge: AI-Powered Brainstorming for Brand Innovation (hosted by Katiland Hunter, Executive Creative Director for Impact XM), and Reclaim Your Mojo: Smart AI Strategies for Stressed Out Event Profs (hosted by Keri Ibbitson, Director of Scientific Engagements & Events, Danaher and Liz Nacron, Partner, President-Creative & Production at Live Marketing). 

Here are some of my key takeaways from those sessions:

“The most valuable currency AI creates isn’t saved time – it’s supporting your evolution from logistics coordinator to strategic advisor.” 

In Summary 

As an agency owner and event producer, I felt these three days were absolutely time well spent. The team at Event Marketer did a great job of crafting an agenda full of thoughtful content, opportunities to explore the Hall of Ideas (where there were tons of partners doing very cool things), and ample time to network with fellow attendees. Special shout out to my new friend Jackie Paquette from Merchant North in Montreal!

Written By: Mari Lucco & Amy Gaskin

Welcome to New Orleans, Louisiana! Known for its historic French Quarter, vibrant live music, and rich Creole cuisine, there’s no shortage of reasons to host your next event in New Orleans. After supporting a variety of programs in this iconic city, the LOMA team is thrilled to share our recommendations and don’t miss spots to visit or consider for your next vibrant venue. 

Restaurants

Arnaud’s

This fine dining restaurant is located in the French Quarter and is all about the history of New Orleans. The tale around the city is that Arnaud’s is haunted, the story claims that the ghost is Count Arnaud, a previous owner, who likes to stop by the main dining room when it is busiest—don’t fret, he’s always smiling. In addition to the ghost stories, Arnaud’s keeps their history alive with prohibition themed and classic New Orleans cocktails. To enhance the already festive restaurant, Arnaud’s also has a Mardi Gras Museum filled with more than a dozen Mardi Gras gowns from the 1930s up until more recent years. 

Why we love it: Arnaud’s captures the heart of New Orleans—history, culture, and cuisine. From the moment you walk into Arnaud’s you are transcended back decades. As event planners, there are endless opportunities for hosting a dinner here. With various room sizes, the entire restaurant can accommodate 500 guests while the main ballroom can accommodate 230 dinner guests. After dinner, this neighborhood is active with live street music and entertainment. 

Brennan’s

Also located in the French Quarter, Brennan’s restaurant is rooted in Southern tradition with a contemporary modern flare. Between the fun décor and the impeccable dishes rich in Creole roots and flavors, Brennan’s offers a great New Orlean dining experience. Upon first impression, this restaurant is enchanting- from the bright pink exterior to the bold and unique décor. We recommend you stop in for a cocktail at Roost Bar and don’t forget to order their famous banana foster.  

Why we love it: Brennan’s mixes the history of New Orleans and the present perfectly. The restaurant is full of vibrant colors and décor, just like the city of New Orleans. The restaurant offers flexible partial buyouts including their courtyard patio and bright Roost Bar or an entire first floor buyout of the restaurant which also includes the main dining room. Stop in for a cocktail at Roost Bar and don’t forget to order their famous bananas foster.  

Muriel’s

Although the list for restaurants in New Orleans could be endless, keeping with the theme of New Orleans Supper Club, our final recommendation is Muriel’s located in Jackson Square. Muriel’s serves New Orleans classics like Turtle Soup, Creole Blackened Redfish and of course, Bread Pudding. Similar to many other restaurants in New Orleans, there is a resident ghost, Jourdan. Ghost Jourdan is welcomed as the restaurant sets the same table each day with bread and wine. Muriel’s has the quintessential New Orlean wrap-around balcony where tables are set up and diners can watch the street festivities below.  

Why we love it: Muriel’s is located right on Jackson Square which is full of New Orleans street performers only enhancing the experience at Muriel’s. The staff at Muriel’s ensures each diner is met with the classic Southern hospitality. The restaurant offers a variety of buyout options from smaller rooms for more private dinners to a full restaurant buyout accommodating up to 1,000 guests. 

Hotels

LARGE GROUPS

Hilton New Orleans Riverside

A AAA Four Diamond hotel situated on the riverfront, the Hilton New Orleans Riverside is located only a short walk from the French Quarter and attractions such as the Creole Queen and Riverwalk Outlets. The property offers a generous and flexible canvas for groups of all sizes, but especially large groups as a partner of the Ernest N. Morial Convention Center.

Why we love it: From personal experience, the event team at the Hilton New Orleans Riverside absolutely hits it out of the park; through pre-planning, to execution, we had a strong partnership and communication with the hotel team that contributed to the success of our event for a group of 1,600 guests. The meeting space flows from the built-in registration desk on the ground floor with easy access to two large ballrooms, to the intimate meeting rooms on level 3. Conference levels are well connected by escalator and elevator, allowing for a (relatively) seamless transition between spaces, even during high traffic periods. 

New Orleans Marriott

With over 80,000 square feet of meeting space, the New Orleans Marriott is a go-to for large groups. Primely located on the Mississippi River, many of the meeting spaces boast views of the water, and close proximity to the French Quarter allows for a seamless shift from business to leisure. The venue itself offers both modern finishes, while maintaining that classic NOLA spirit–a little something for everyone!

Why we love it: Featuring multiple ballrooms, each with flexible airwall configurations, the space can be diversely allocated to meet a variety of planner needs. The event team is experienced and well-versed in large scale events, not to mention the world-class catering team (and we know how important that F&B impression is!). The New Orleans Marriott delivers a well-rounded experience for planners and attendees alike. 

SMALL to MIDSIZE GROUPS

Royal Sonesta

Stay in the heart of the French Quarter at the Royal Sonesta, located right on Bourbon Street. Hosting your event here means immersing attendees in the essence of New Orleans, with easy access to iconic landmarks like Jackson Square and the unique soul of the Quarter’s historic architecture.

Why we love it: A favorite for mid-sized groups, the Royal Sonesta offers the ideal balance of scale and intimacy. With 20 flexible meeting rooms and a grand ballroom that accommodates up to 550 guests, it’s perfectly suited for programs on the rise – especially those navigating the transition into larger event formats while still valuing a close-knit feel. The mix of elegant indoor and outdoor spaces creates a true destination atmosphere, giving planners a beautiful and authentic canvas to showcase New Orleans at its finest.

Omni Royal Orleans

The Omni Royal Orleans is a timeless and elegant venue tucked into the French Quarter. Its historic charm and central location make it an ideal choice for hosting more intimate meetings, executive retreats, or boutique incentive programs, all within walking distance to Jackson Square, Royal Street galleries, and some of our favourite New Orleans restaurants!

Why we love it: Intimate meeting rooms feature natural light, wrought-iron balconies, and views of the Quarter’s vibrant streetscape. Versatility is key here—with 17 flexible spaces and thoughtful service, the property makes it easy to strike a balance on feeling both grand and welcoming, without compromising on the personal touch that smaller programs often value. Beyond the property itself, the central location may help you save budget on shuttles, especially when transportation in the French Quarter can be limited. 

Off-Sites

Creole Queen

This historic paddlewheeler brings New Orleans’ riverfront culture to life, offering scenic cruises along the Mississippi River paired with storytelling, cuisine, and music. The Creole Queen offers attendees a chance to step beyond the walls of a traditional event space and experience the city from the water, all while being centrally located for easy access from some of the big hotels.

Why we love it: An immersive way to connect guests with the history and natural beauty of the region, you can stay docked to allow attendees to come and go as they please or head out sightseeing. The Creole Queen provides a unique way to engage attendees outside of a typical event space and offers flexibility to incorporate activities like a casino night, live music, or cultural storytelling, all while enjoying the Mississippi River.

Community Support with Culture Aid NOLA

In planning any program, it’s great to look for opportunities to give back to the community you’re hosting in. Culture Aid NOLA is a grassroots nonprofit organization based in New Orleans, dedicated to providing free, stigma-free food assistance to underserved members of the city’s cultural and hospitality communities. The organization was founded during the COVID-19 pandemic to address food insecurity among individuals who were disproportionately affected by the crisis, including musicians, artists, hospitality workers, and others integral to New Orleans’ cultural fabric.

Why we love it: By supporting Culture Aid NOLA, event organizers and community members can contribute to a vital resource that sustains the cultural heartbeat of New Orleans, ensuring that those who make the city vibrant have access to the support they deserve.

Live Music Experience

There is no shortage of live music in New Orleans! From historic venues showcasing traditional jazz, such as Preservation Hall; large, state-of-the-art venues like The Filmore; and funky, local options the likes of Cafe Negril, there’s something for every group size and budget.

Why we love it: integrating performances by local musicians into your event or organizing offsite experiences at live music venues, exposes attendees to the city’s deep musical heritage, a vibrant part of NOLA’s culture! With so many neighbourhoods to explore and the opportunity to support local venues, you can create authentic, memorable experiences that connect guests to the soul of the city while uplifting the artists and businesses that keep the New Orleans spirit alive.

New Orleans is more than a destination, it’s an experience! Whether you’re planning an intimate meeting or a citywide conference, its rich culture, warm hospitality, and unforgettable atmosphere make it the perfect place to gather. Let your attendees not just visit, but truly feel New Orleans.

By: Daniel Lange

About Me

Goeie Dag! (That’s Good Day in Afrikaans – I’m South African.)

I’m Daniel, an Events Intern at LOMA Agency and a University of Guelph student pursuing a Bachelor of Commerce degree, majoring in Sports and Event Management with a Minor in Marketing.

My passion for sports and marketing started early. I played competitive hockey for most of my life and always found marketing fascinating, especially after taking a few courses in high school. By March 2020, everything seemed to be going my way—my hockey team was one game away from winning our division, and I had just aced a marketing test. Life was good.

Then COVID-19 hit.

At first, like most students, I was excited about the unexpected two-week break from school. However, as the months dragged on, restrictions tightened, and what seemed like a short vacation turned into a never-ending lockdown. Fast forward to June 2021, I was graduating high school—but instead of walking across a stage, I was staring at a virtual ceremony from my couch.

To make up for the lack of a real graduation, my parents and a few of my friends’ parents organized a small backyard celebration for us. It was simple but meaningful, and it made me realize just how powerful events are—they bring people together, create unforgettable moments, and turn ordinary days into something special. That experience made me certain that I wanted to work in all three industries—sports, events, and marketing. Now, I just had to figure out how.

That’s what led me to the University of Guelph! It felt like the perfect fit—combining my love for sports, my interest in marketing, and my growing passion for events.

What I’ve Learned During My Internship So Far

Since starting as an intern in January, I’ve taken on a wide range of responsibilities across different projects, and I couldn’t have asked for a better introduction to the corporate events world. I have been involved in everything from organizing project decks to creating a run of show—a detailed, minute-by-minute breakdown of the event that outlines who is involved, both behind the scenes and on stage, and what is happening at every moment. Discovering this invaluable tool has been a game-changer, as it ensures every aspect of an event is planned and executed seamlessly.

Bringing an event to life isn’t just about logistics—it’s about tapping into creativity. I’ve loved working on the creative side of events, watching ideas transform from concepts into real, memorable experiences. Seeing those elements come together is always a rewarding moment.

Now, here’s something that might surprise you: planning an event can take months, sometimes over a year. But there are times when you’re given half that time or less, and you still have to make it work. No matter the deadline, the show must go on!

Anyone who knows me will tell you I live by my calendar, from scheduling lunch to keeping track of task due dates. Although in the events industry, even the best plans can go sideways. Unexpected challenges pop up all the time, and you have to figure them out… fast. Adaptability isn’t just a skill in this field; it’s a necessity.

Something else I’ve learned is that when working with clients located all over North America, virtual meetings become the norm. With so much being discussed, taking notes is crucial to keep track of everything and map out the next steps. Here’s where I struggled. For the past five years, almost everything I’ve done has been recorded, making it easy to refer back to when needed. Shifting to real-time note-taking and absorbing information on the spot has been an adjustment, but one that’s helped me stay on top of my game.

Event planning is a fast-paced, ever-changing industry, and no two days are ever the same, but that’s what makes it exciting!

Why I Know I Made the Right Choice Interning at LOMA

We’ve all heard it before, and it couldn’t be truer, events wouldn’t be possible without a strong team.

From the moment I walked into the LOMA office on my first day, I felt welcome and at home. Biggie, our Chief Cuddle Officer, greeted me enthusiastically, and Loren and the team made me feel like I’d been part of the crew for years. My desk was set up with a welcome card, a team lunch was arranged, and my week was thoughtfully planned with one-on-one coffee dates to help me integrate quickly.

What has truly made this experience special is the people. Loren and the LOMA team have been nothing short of incredible—always welcoming my ideas, making sure I understand my tasks, and fostering an environment where I feel like a valued member of the team. Let’s not forget the little things that make coming into the office even better, Biggie’s enthusiastic greetings, team lunches, and, of course, Loren’s ever-stocked snack station (which definitely deserves a shoutout!).

Looking back, I can confidently say that choosing to intern at LOMA was the right decision. The skills I’ve developed, the people I’ve met, and the experiences I’ve had will stay with me as I continue my journey in the events world. I’m excited for what’s next as I build on everything I’ve learned and dive deeper into this dynamic industry!

By Mari Lucco

The LOMA team is leaving the south and heading to the Midwest. This time, we are tackling the Windy City, Chicago. Chicago is a city rich in history, sport enthusiasts, and of course, incredible culinary experiences. 

Hotels:

Sofitel Hotel

20 E Chestnut St, Chicago

The Sofitel Hotel is located in the famous and vibrant Gold Coast neighborhood. Guests can seamlessly walk Magnificent Mile to shop, walk to Lake Michigan or the Chicago River with ease. When hosting an event at the Sofitel Hotel, the space is bright with windows and natural light and can accommodate conferences of 200 attendees. What sets the Sofitel Hotel apart from other properties is their genuine dedication to sustainability. From guest rooms to the meeting space and the food being offered, sustainability is at the forefront. The hotel focuses on sourcing ingredients from local farms meaning everything is in-season and fresh. Also, this property is one of the few properties in Chicago that has a full composting program. 

Why we love it: As event planners, we love the Sofitel Hotel’s dedication to sustainability and their on-going commitment regardless of the additional costs. Their event team is willing to get creative with the offering and the chef uses his own creativity to accommodate dietary restrictions with stellar food.  The location is unbeatable being off one of the most famous streets, Magnificent Mile and blocks away from the lake and river. 

Royal Sonesta Chicago Downtown 

71 East Wacker Drive, Chicago

Located on the Chicago River, this hotel has stunning views of the Chicago skyline and the famous river. This hotel is perfect for travelers who want to explore the city by foot due to its centralized location. This hotel is only a short walk from the Magnificent Mile making lots of shopping, dining, and entertainment options easily accessible. The Royal Sonesta is a great venue for an event around 100 attendees with the ballroom being the penthouse, on the 39th floor. 

Why we love it: As event planners, we love the ballroom being on the penthouse and the beautiful balcony attached to the event space allowing attendees access to the outdoors and the stunning city views. This hotel is also conveniently located for attendees to enjoy the city. 

Marriott Marquis Chicago 

2121 S Prairie Ave, Chicago

Located in Chicago’s South Loop, this hotel is minutes from popular landmarks including Grant Park, Shedd Aquarium, Soldier Field and an extra bonus is that it is only 8 miles from the Midway airport. The Marriott Marquis Chicago hotel offers modern rooms with great views of the city. The hotel has a great ballroom and multiple smaller rooms that are perfect for breakout sessions. We recommend this hotel  for an event around 300-400 attendees; however, this event is also connected to the convention center for much larger events. 

Why we love it: As event planners, we love that the large ballroom has tall windows allowing for a lot of natural light and beautiful backdrop of the Chicago skyline.  We also love how centralized all the meeting space is, making the transition from general sessions to breakouts seamless.

Restaurants: 

Gene & Georgetti 

Gene & Georgetti is the quintessential Chicago steakhouse-dark lighting, deep red fabrics and delicious food and drinks. Established in 1941, as Chicago’s first steakhouse this restaurant has become a staple for dining in Chicago. If you want to dine here, we suggest making a reservation. 

Why we love it: Dining here brings you back to the days of Super Clubs and the food lives up to its reputation. We highly recommend you of course order a steak but if you are more in the mood for pasta try the Bolognese.

Aba 

Aba is a Mediterranean restaurant that has a California influence. The menu offering has something for every diner. The kitchen uses fresh ingredients and infuses each dish with complex flavor. The vibe at Aba is unmatched with plants everywhere and even a tree indoors creating a very mystical and peaceful mood. During warmer months, Aba has a great patio that is perfect for their Happy Hour menu. If you do plan to stop by here when in Chicago, be sure to make a reservation as we are not the only ones that love Aba. 

Why we love it: The food is the perfect balance of fresh, flavorful and filling.  We highly recommend you try the whipped feta as an appetizer and the cauliflower kebab. 

Venues:

The Dalcy 

The Dalcy is an event venue that shares a kitchen with Aba. This event space is a blank canvas with tall windows, brick and plenty of space. Although this is a blank canvas, The Dalcy provides all tables, chairs, linens, bars, table numbers, and candles while also having an extensive vendor list for florals, plants, and other décor elements. The menu to select from makes it easy to accommodate all dietary restrictions and preferences without making the experience feel different for those attendees. This venue can accommodate up to 200 guests with a full buyout or 100 guests for a partial buy out. 

Why we love it: As mentioned, the venue is a blank canvas allowing customization of the experience. Brick walls, tall windows and wood floors are just the beginning of this venue space. With its own green room and marble bathrooms this venue demonstrates simple eloquence. The venue has sustainable practices and offers family style meals to limit food waste. 

Elevated Events at 360 Chicago

This event space is the top floor of the of the Willis Tower, formerly known as Sears Tower. 360 Chicago offers just that, a 360 view of Chicago from skyline to lake views with floor to ceiling windows. This venue offers a range of rooms that accommodate different style and sizes of events. Everything from full buyouts that fit 500 attendees to smaller rooms that fit 30 guests. The venue does not have an on-site kitchen for food, so a catering partner is needed. 

Why we love it: This gives your guests the best view of the beautiful city of Chicago! With a lot of flexibility in what you can do in the space you can allow your creativity to run free. Although this space would be great for dinner and drinks it would be equally as incredible for a mindful morning of yoga. 

A special shout out to Big Shoulders Coffee for keeping our team caffeinated all week long. 

In June, as part of our LOMA Day celebration, we hosted a book club that turned into something extraordinary. We poured our hearts into discussions, laughed, shed a few tears, and left feeling deeply connected. It was so meaningful, we thought, why not make it a regular thing?

Enter Brunch and Pods—our monthly twist on the book club, but with podcasts! Knowing that not everyone on our team is a bookworm, we embraced the joy of learning through podcasts. Each month, one team member curated a podcast episode they loved, shared it on the 1st, and led a lively discussion over team brunch at the end of the month.

This new tradition has been a gateway to fresh ideas, new genres, and deeper connections. It’s our way of learning, growing, and bonding—one podcast at a time.

Here are four podcast picks from 2024 that had us thinking, laughing, and chatting away:

Volume 1: Anything’s Pastable: Eat, Sauté, Love

Episode of 99% Invisible | Curated by Amy in July
Link to Podcast

Explored the traditions and evolution of pasta, shared recipes, and rediscovered the magic of food and culture.

Volume 2: How Do Olympians Mentally Prepare?

Episode of Getting Curious with Jonathan Van Ness | Curated by Matt in August
Link to Podcast

Dived into the world of sports psychology and learned how Olympians train their minds to achieve peak performance under pressure.

Volume 3: Board Game Season

Episode of Revisionist History | Curated by Megan in September
Link to Podcast

For the love of board games! A fascinating episode that brought nostalgia and strategy to life.

Volume 4: The Power of Kindness

Episode of The One You Feed | Curated by Mari in October
Link to Podcast

Heartwarming stories about kindness and humanity that left us inspired and hopeful.

As we look ahead to 2025, we can’t wait to keep our Brunch and Pods tradition alive. Why not bring it to your workplace too? Share this idea with your coworkers, start exploring podcasts together, and watch as your team grows closer through meaningful conversations.

What’s your favorite podcast pick? Let us know!

By Mari Lucco and Angelica Dimapindan

We’re thrilled to announce that LOMA Agency is now a Swoogo Certified Partner, a designation we achieved after rigorous training and hands-on experience with the platform. As certified partners, we’re equipped to offer our clients enhanced customization, flexibility, and expertise in event management.

As a partner, last month a few members of our team attended the Swoogo Uncon (IRL) Conference in Austin, Texas. We had the opportunity to hear from an incredible line-up of speakers as well as learn more tips and tricks to elevate our Swoogo game. Since we are all about sharing, here are our top 5 takeaways from the conference.

1. The Importance of Customization

It is no secret the more customization an event website has, the better user experience; however, it is all about the strategy behind the customization.

Magic Link

ATTENDEE PERSPECTIVE
Need to select sessions after registration is complete? Or need to complete a post-event survey? The magic link grants quick and easy access into the form, with no need to login. A more user-friendly experience for your attendees!

EVENT PLANNER PERSPECTIVE 
A magic link is a unique link assigned to the attendee that allows for a simplified login process that is more secure than traditional login methods since it eliminates the need to remember a password. And best part, it’s super easy to set up in Swoogo!
 
Add this at the end of any URLS: ?i=/registrant_secure_id/

Merge Fields

ATTENDEE PERSPECTIVE
What’s more welcoming than an email or a website page that’s addressing you by your name?

But merge fields are also so much more!

Imagine how easy it will be for your attendees to find their details (ticket type, sessions picked, hotel check-in/out date, etc.) all in one place.

For annual events, it’s easier for repeat attendees to navigate a familiar website.

EVENT PLANNER PERSPECTIVE 
Customization can seem time consuming, but with Swoogo’s merge fields, customization can be facilitated with email communications, registration forms, and really any page of your website in no time.

Merge fields are also helpful to make an event website repeatable. Simply put, spend the time customizing the first website so future websites can be repeated in no time!

2. Don’t Stress When it Comes to Emails

There is a misconception in events to not annoy attendees with too many emails, yet in the world we live in, sometimes multiple communications with the same email messaging is necessary to be sure the email gets read.

Keep Following Up!

ATTENDEE PERSPECTIVE
We all live busy lives and sometimes we ignore the email not because we are not interested, but because it gets buried in our never-ending inbox.

EVENT PLANNER PERSPECTIVE 
We all live busy lives and sometimes we ignore the email not because we are not interested, but because it gets buried in our never-ending inbox.

Focus on Wording

ATTENDEE PERSPECTIVE
People don’t like to be told what to do. A first-person CTA (call to action) button will be more inviting to click on.

EVENT PLANNER PERSPECTIVE 
Don’t be stagnant in your CTAs.

Instead of using the generic “Register Now” button switch it up to “Count Me In!” or “Save My Seat.”

These simple small tweaks can have a big impact, as these changes have seen a 28% increase in click through rates.

3. Building Loyal Attendees and Utilizing Progressive Registration

Progressive registration breaks the registration into 4 phases:

  1. The Basics: Start registration early and grab basic details. Name and email address are enough. This acts as a “fan verification” moment.
  2. Ticket Sales: Use your list of “verified fans” and send them a special link to register.
  3. Agenda Customization: Attendees log back in and select the sessions they want to attend. It is recommended to do this 4 week prior to the event.
  4. Know Before You Go Email: Sent 7-10 days before the event with all the details an attendee needs to know to feel prepared for the event.

If you plan to execute a progressive registration, it is vital that all emails include a call to action to keep your attendees engaged and excited.

The Basics

ATTENDEE PERSPECTIVE
Attendees are able to show interest early and add your event to their calendar without fully committing to attend.

EVENT PLANNER PERSPECTIVE 
No need to have your agenda or speakers finalized, you can still build interest and engagement with your loyal attendees before tickets are on sale.

Agenda Customization

ATTENDEE PERSPECTIVE
Choosing their sessions provides choice and control back to the attendee. By doing so, the attendee knows they will be attending sessions they are most interested in.

EVENT PLANNER PERSPECTIVE 
Using the “modify widget” and the magic link allows for seamless and effortless registrant updates during each step of the process.

4. Data, Data, Data 

The word data gets thrown around all the time these days; however, data tells a detailed story, and it is in the best interest of event planners to use the data shared to refine the event strategy.

Inclusive Experience

ATTENDEE PERSPECTIVE
Attendees can share information such as dietary restrictions, accessibility concerns, preferred pronouns and more!

EVENT PLANNER PERSPECTIVE 
Attendees can share information such as dietary restrictions, accessibility concerns, preferred pronouns and more!

Curated Content

ATTENDEE PERSPECTIVE
Attendees are able to share what topics they’d like to see featured during the event and/or can pick their own sessions to get a more personalized experience.

EVENT PLANNER PERSPECTIVE 
Attendees are able to share what topics they’d like to see featured during the event and/or can pick their own sessions to get a more personalized experience.

Reporting data back to your client is an integral part of the event planning process so it’s crucial to identify what data points are priorities for them to capture, and then build the registration form in a way that collects that data.

Swoogo makes it easy to track and share data in different formats that can best suit your event preferences – through the Swoogo platform you can also create reports and graphs to showcase trends.

5. Design and Purpose Matter

Everyone can think of a time they visited a website that was confusing or even just not aesthetically pleasing and your first instinct may have been to close the browser tab.

At LOMA Agency, our goal is to always avoid that experience, and to do so it starts with design.

Mobile Experience

ATTENDEE PERSPECTIVE
Don’t forget that attendees often use their mobile devices to register or access that event website. This means the site needs to be designed to be user friendly and responsive!

EVENT PLANNER PERSPECTIVE 
Focus on concise text, limit the amount of scrolling – use carousels to allow swiping, instead. Limit videos as that takes more time to load on mobile devices and can disrupt the website functionality.

Easy Navigation

ATTENDEE PERSPECTIVE
A nicely branded website is much more appealing to look at and easier to explore and navigate.

EVENT PLANNER PERSPECTIVE 
Make use of the Swoogo website templates.

Swoogo’s widgets allow to implement links, buttons and photos in a visually appealing way that takes less time to load.

Bonus points go to the Swoogo Team for creating intentional Unconventional Moments to stay on theme for the conference!

Here are a few of our favorite moments:

Planning a successful event involves more than just logistics—it’s about creating a welcoming and inclusive experience for everyone involved. With our 2025 Holiday Calendar, you can ensure your event dates respect diverse traditions and celebrations, fostering a sense of belonging among attendees.

From national observances to cultural and religious holidays, our calendar aims to be a go-to resource for planning your upcoming events.  

Download the calendar today to stay ahead and plan events with inclusivity in mind in 2025.

Did we miss any? Let us know at info@lomaagency.com

Fullscreen Mode

As the leaves change colors and fall from the trees, we find ourselves in a beautiful season of reflection and gratitude. We asked our team, “What are you most grateful for achieving personally and professionally this year?” Their heartfelt responses highlight not only individual accomplishments but also the strength of community and the joy of shared experiences. From new beginnings to cherished family moments, each story is a reminder of the abundance we can celebrate as nature transforms around us. Here’s a glimpse into what our team is thankful for during this season of change.

Chief Cuddle Officer

Loren: “This year I’m grateful for becoming a homeowner and finally moving into my condo where I got to enjoy summer patio vibes with our Chief Cuddle Officer. I’m also thrilled that LOMA welcomed new faces to the team in Toronto, Nashville, Alameda and New York!”

We welcomed our little

Yana: “While my professional accomplishments have been put on a bit of a pause, it’s only because 2024 has been so beautiful on a personal level. We welcomed our little Harrison to the crew this year, and I am so grateful that I get to spend this precious time with him and our family.”

I am most grateful for family

Mari: “I am most grateful for family time, especially the spontaneous moments of family time. From school pick up to sleepovers with my niece and nephew, dinners and walks with my sister and my parents spending significantly more time in Milwaukee this year. Professionally, I am thankful to have a leader that is supportive of growth and encourages being a lifelong learner through certifications, webinars and attending conferences.”

I’m thankful for marrying the love of my life

Matt: “This year I’m thankful for marrying the love of my life who supports me through everything. And for being part of a team that challenges me to push and succeed.”

I am grateful to have spent this year growing and connecting with the LOMA team

Megan: “I am grateful to have spent this year growing and connecting with the LOMA team and clients while creating amazing events, and for the incredible love and support I have felt from friends and family this year.”

I am thankful for being able to purchase my first home

Carissa: “As I look back at 2024, I am thankful for being able to purchase my first home that our family will fill with memories and special moments! I have grown so much professionally, and I have my amazing team to thank you for that! I am looking forward to achieving even more next year!”

This year I challenged myself to read 20 books!

Angelica: This year I challenged myself to read 20 books! I’m keeping up with my goal and I’m thankful for it because it let me re-discover my love for reading. With each book I gain a new perspective on life and learn how to live it with more patience and gratefulness. Books have also been a great way to connect with others!

I'm so thankful to get to work on fulfilling

Annie: “I’m so thankful to get to work on fulfilling, creative events with a gracious, understanding team…all with a baby on my hip #babysfirstconference ?.”

I am so grateful that I took initiative and started doing investing

Yashita: “Personally, I am so grateful that I took initiative and started doing investing, which was a long due task for years now. Professionally, getting a promotion and having a team who recognizes all my efforts is something I truly admired this year.”

I’m thankful for the new opportunities and experiences that have come my way

Jen: “I’m thankful for the new opportunities and experiences that have come my way. Each person I’ve met has added unique meaning and value to my life. Most importantly, I am incredibly grateful for my family, who surround me with love and support. I feel truly blessed to have them in my life. I continue to dream and take a moment at the end of each day to reflect on all that I have.”

I am most thankful for my village in my personal and professional life

Amber: “I am most thankful for my village in my personal and professional life. This year was filled with a lot of changes in pace personally and professionally. My village allowed me the space to sustain my life in NYC and I leaned heavily into my painting and exploring different styles. So I am most thankful for the people nearest and dearest to me as well as pushing myself to explore more when it comes to my art.”

This season of gratitude reminds us of the connections and achievements that enrich our lives. Each response reflects the importance of family, support, and personal growth, showcasing how far we’ve come together. As we spend time with loved ones and reflect on our journeys, let’s carry these feelings of appreciation into our celebrations and the coming months. Thank you for joining us in this reflection, and here’s to embracing gratitude and connection!

By: Jen Potter

Summer is the ideal time to step away from the daily grind, indulge in travel, catch up with friends and family, or simply take a well-deserved break to recharge. This summer, the LOMA team fully embraced this opportunity. Our members ventured to a variety of exciting destinations—exploring the picturesque landscapes of Finland, soaking in the rich history of England, and experiencing what the West Coast and East Coast had to offer. 

Each journey offered unique experiences and unforgettable memories, allowing our team to unwind and return with renewed energy and enthusiasm. As we transition back into our busy routines and prepare for the upcoming conference season, we thought it would be wonderful to share some of the highlights and adventures from our summer travels. From scenic vistas to cultural encounters, join us as we relive the moments that made this summer truly special.

Loren’s Summer: 

This summer I spent a week out East in PEI (Prince Edward Island) discovering all it had to offer. I ate fresh lobster, “played” a round of golf at The Links at Crowbush Cove with stunning views of the Ocean, walked along red sand beaches and enjoyed east coast music and hospitality. I also checked off a bucket list experience joining the Fireworks Feast at the Inn at Bay Fortune led by iconic Canadian Chef Michael Smith. The feast runs May-October and highly recommend this 10/10 experience if you’re out east!

Amy’s Summer:

Summer in England
Making time for special moments with the family is always a highlight, especially getting to be present for big events with those who live far away. This summer, we all got to be together to celebrate my grandparents 60th wedding anniversary!

Hiking in Algonquin Park

Spending 4 days hiking on my own through Algonquin was both a challenge and incredibly recharging, as I love spending time out in nature, especially with a hammock and a good book.

10km Fun Run

Ended the summer with a 10km brewery run – getting my steps in to help prepare stamina for busy days onsite this coming fall!

Mari’s Summer:

Some highlights of the summer include my spontaneous trip to the Dominican Republic which was full of laughter as well as simple days spent at lakes throughout Southeast Wisconsin. 

When it came to recharging, that happened during the simple moments spent with family. The moments sharing a meal sitting around the dinner table, walks or celebrating the big and small moments this Summer. 

The older I get the more I believe simple moments are truly the best moments and those are the moments that fill my cup.

Angelica’s Summer:

While I happily enjoyed walking through the beautiful streets of Lisbon and eating lots of Octopus, Pastel de Nata, and Bifanas, I enjoyed even more some quiet time in nature on the coast of Portugal – here’s a picture on a beach while horse riding with my partner Luca at sunset.

Megan’s Summer: 

To cap off a great and restful summer, I spent a week in the Outer Banks with my family! We take this trip every year, but this year ended up being a little different. 

While watching the sunset on the sand dunes, my boyfriend surprised me by getting down on one knee! As the planner in the family, it takes a lot to pull over a surprise on me and it’s been so fun to hear about all the scheming that took place leading up to the big moment.

Yashita’s Summer:

As common as it sounds, I 100% vote for Banff, Alberta for being one of the most beautiful places in Canada. It was such an impromptu trip that my friend and brother planned for my birthday and turned out to be experience of lifetime. 

Though each day spent there was unique and full of scenic beauty, the evening that became a core memory was when we visited Takakkaw Falls followed by a camping night and special appearance of blue moon.

Imagine, the misty drops ? from the waterfall ? are in the air, you can feel them on your face, the moonlight ? (it was a blue moon that night, happens only 41 times per century, so, extremely lucky for us) shining through the car ? window, and you are also scared of bears ? who might come and eat you all ?… such a thrilling night it was! ⛺️

Refreshed to max levels now, and back to work to slay this upcoming event season!

Amber’s Summer: 

I went to the Bahamas to put my phone on DND for a week and a half so I could be in full silence and pampering. And I also went to The Hamptons. In the Hamptons I went wine tasting and ate at the famous Oheka Castle where Taylor Swift shot the video “Blankspace”.

Carissa’s Summer:

My recent family trip to Finland was the perfect chance to recharge and reconnect. 

We spent meaningful time with our extended family, catching up over traditional Finnish meals, games, and laughter. My children and I enjoyed löyly (the steam produced by hot stones when water is added) while relaxing in the sauna. We found ourselves in the sauna multiple times a day!

We also spent time outdoors, taking in the country’s breathtaking nature, which encouraged us to slow down and appreciate the little moments. After this trip I felt refreshed and energized, ready to return to work with a renewed focus. Kiitos (thank you), Finland, for reminding me how essential it is to balance work with moments of relaxation and family connection.

Jen’s Summer:

My summer was spent at our lake home in Southeastern Manitoba. This is the best place to recharge and unwind. With days spent on the lake and evenings around the bonfire, I truly couldn’t imagine a more relaxing summer vacation shared with family and friends. 

As summer draws to a close, we’re grateful for the moments that not only allowed us to recharge, but also deepened our connections with friends and family. 

Each member of the LOMA team returned with stories and experiences that enriched us all, reminding us of the beauty found in both adventure and simplicity. 

As we transition back into our busy schedules and gear up for the upcoming conference season, these memories will serve as a source of inspiration and motivation. Whether it was hiking through breathtaking landscapes, celebrating milestone anniversaries, or simply savoring delicious local cuisine, each experience highlighted the importance of balance in our lives. 

We hope you enjoyed reliving our summer adventures with us. Here’s to embracing the lessons learned during our travels and carrying that renewed energy into the months ahead. 

Let’s make the most of the upcoming season together, inspired by the joy of exploration and the comfort of connection!

By: Carissa Brown

Welcome to the vibrant city of Atlanta, Georgia – where Southern charm meets modern sophistication. Known for its rich history and diverse culture, Atlanta offers many experiences for locals and visitors. Our team has had the pleasure of exploring this dynamic city and discovering many hidden gems that are sure to make your next visit unforgettable. 

Join us as we delve into a few of our favorite hotels and restaurants!

Hotels

The Starling Atlanta Midtown, Curio Collection by Hilton

Nestled in the Cumberland area of Atlanta, The Starling is a contemporary haven offering trendy, yet homey accommodations accompanied by great service. With spacious rooms and complimentary services such as Wi-Fi, this hotel provides a tranquil retreat amidst the vibrant city. The Starling’s elegant ambiance, convenient location, and meeting spaces make it the perfect choice for meetings or events.

Why we love it: The Starling offers multifunctional meeting spaces, with the largest seating capacity accommodating 1,200 people in a theater setting. Its proximity to popular attractions like The Battery Atlanta and Sun Truist Park makes it an ideal home base for exploring the city. Don’t forget to check out the Politan Row food court which is accessible from the hotel! 

 Signia By Hilton Atlanta Georgia World Congress Center 

Enter the world of sophistication at The Signia by Hilton, a brand new property nestled between the Congress Centre and Mercedes Benz Stadium. The Signia opened its doors in early 2024 and boasts a ton of natural light and open spaces as well as some fantastic restaurants. Whether you’re planning an indulging in a weekend getaway, or in town  on business, the Signia has something to offer every traveler. 

Why we love it: The proximity to Mercedes Benz Stadium is a game changer! Guests can attend a game, then enjoy dinner at the Capolinea or Nest on Four! This includes the Sigina’s 65,000 square feet of event space, which can be personized to fit your needs.

Loews Atlanta Hotel 

Located in the vibrant Midtown district, the Loews Atlanta Hotel combines modern style with Southern charm. With lovely views of the Atlanta skyline and a great selection of amenities, this boutique hotel offers an unforgettable stay. Whether you’re relaxing by the pool or exploring the city’s cultural attractions, Loews Atlanta Hotel provides a stylish sanctuary in the heart of the city.

Why we love it: The Loews Atlanta has an array of meeting spaces, and even has an entire section of their property dedicated to meetings and conferences – with 23 meeting spaces to choose from! We love the elevated patio outside of the ballroom spaces that overlook the city, which is perfect for hosting meals and cocktail hours and so much more! Plus, their guest rooms make you feel right at home! The spa not only offers facials and massages but also provides daily aerobics classes, a steam shower and large locker rooms. Plus, its central location puts you within easy reach of Atlanta’s best dining, shopping, and entertainment options.

Renaissance Atlanta Waverly Hotel & Convention Ceneter

Located in the Cumberland area, The Waverly Hotel & Convention Center is a great option for both business and leisure travelers. The hotel is next to the Cobb Galleria Centre and within walking distance to the Battery Atlanta and the World of Coco-Cola. Guests can enjoy a state-of-the-art fitness center, complete with Peloton bikes, sauna and a steam room. The hotel’s pool is a great addition when you want to escape the Atlanta heat during the summer. 

Why we love it: The Waverly is known for its expansive meeting spaces which include over 65,000 square feet of flexible event space, including a grand ballroom with the capacity to seat 2,000 people in theater. With multiple breakout rooms, the Wavery has options for small meetings or large conferences.

Restaurants

Saints and Council

Indulge in elevated Southern cuisine at Saints and Council, where traditional flavors meet modern flair. Located in the Midtown district, this stylish eatery offers a diverse menu inspired by the region’s culinary heritage. From mouthwatering barbecue to innovative cocktails, Saints and Council promises a dining experience that is as memorable as it is delicious.

Why we love it: Saints and Council’s commitment to locally sourced ingredients and bold flavors sets it apart as a must-visit destination for food enthusiasts. With indoor and outdoor options accommodating 200 guests seated and 300 guests in a cocktail format, this is the perfect place to plan your next private event. Whether you’re craving comfort classics or daring new creations, this restaurant delivers an unforgettable culinary journey.

Rumi’s Kitchen 

Transport your taste buds to the heart of Persia at Rumi’s Kitchen, where traditional Iranian cuisine is served with a modern twist. Nestled in Midtown, this beloved restaurant offers a colorful atmosphere that transports you with an array of delicious dishes. From tender kebabs to fragrant rice pilaf, Rumi’s Kitchen invites guests to savor the rich flavors of the Middle East with every bite.

Why we love it: Rumi’s Kitchen’s dedication to authenticity and hospitality shines through in every aspect of the dining experience. With warm hospitality and exquisite flavors, it’s the perfect spot for a VIP dinner or to treat your team. Don’t let the cozy vibe fool you, Rumi’s Kitchen can host up to 200 guests seated.

Ecco 

Experience the essence of European cuisine at Ecco, a culinary hot spot in the heart of Buckhead. From artisanal cheeses to wood-fired pizzas, Ecco offers a diverse menu that celebrates the flavors of Italy, Spain, and beyond. With its inviting ambiance and exceptional service, Ecco promises a dining experience that is as memorable as it is delicious.

Why we love it: Ecco’s dedication to quality and innovation is evident in every dish, making it a favorite among locals and visitors alike. If you are looking for a customizable offsite dinner experience, look no further! Ecco offers customizable dinner menu’s providing plenty of ways to wow your team! Ecco is also just a short 15 minute walk from the JW Marriott, which makes for an easy transition – from conference to dinner!

By: Megan Bergquist

The LOMA team is on the move again! This time we are taking in the sites and sounds of another southern city – Nashville, Tennessee. Nashville’s impressive culinary and music scenes have made it a highly coveted destination for both business and leisure travel. 

Welcome to Nashville, Tennessee! 

Photo from Savored Journey 

Hotels

W Nashville

300 12th Avenue South, Nashville, TN 37203, United States

Centrally located in Nashville’s walkable Gulch neighborhood, the W Hotel is a hot spot for travelers and locals alike. When hosting a program at the W, the space can be tailored to your groups needs with almost 30,000 square feet of total event space. In addition to its large outdoor pool and incredible food offerings, this property boasts 346 guest rooms, 60 of which are suites, so you can ensure your VIP attendees are taken care of!

Photos via W Nashville

Why we love it: The W Nashville is perfectly situated in the city to give your attendees the full Nashville experience. From its expansive rooftop city views to its close proximity to the famous Broadway strip, event goers get the perfect well-rounded trip.

1 Hotel Nashville

710 Demonbreun Street, Nashville, TN 37203, United States

Opened in 2022, self-described “mission-driven luxury hotel,” 1 Hotel Nashville became the city’s premier sustainability forward property. With nearly 35,000 total square feet of indoor and outdoor potential meeting space, there is endless possibility to create the perfect event.  You and your attendees will love the Instgrammable live plant walls and perfectly curated décor. 

Photo via 1 Hotel Nashville

Why we love it: This 215-room oasis intertwines the invigorating energy of city living with the beauty of nature. If you are looking to place sustainability at the center of your programs, 1 Hotel’s recycling programs, elevated wellness options, and thoughtfully curated hotel design will make that a seamless reality. 

Thompson Nashville

401 11th Avenue South, Nashville, TN 37203, United States 

With 224 sleeping rooms and 6,000 total square feet of meeting space, the Thompson Nashville is a great option for smaller groups looking to take over an entire property. Each meeting space has tall ceilings with stunning views from the floor to ceiling windows guaranteed to wow attendees.

Photo via Thompson Nashville

Why we love it: From Marsh House’s locally sourced seasonal menu to LA Jackson’s expertly crafted cocktails, event attendees are in for a culinary treat. 

Venues

The Listening Room Cafe

618 4th Ave S, Nashville, TN 37210

This classic Nashville establishment has been around since 2008 and is a true gem. You never know who will be on stage telling the stories of the hits they’ve written, or who will be in the crowd watching along with you! The Listening Room offers a full venue buyout that can host up to 650 attendees reception style and is the perfect casual venue in the heart of the city. 

Photo via The Listening Room

Why we love it: The built-in stage makes this a perfect evening event venue for an entertainment loving crowd. Bonus tip: host a writer’s round at your event, and all your attendees will be so excited to tell everyone about their authentic Nashville music experience. 

Nelsons Green Brier

33 Peabody Street, Nashville, TN 37210, United States

Located in the historic Marathon Village, Nelson’s Green Brier Distillery is home to a brand-new event space. From a tour of the distillery floor with tasting impressive local whiskeys, to the multiple private rooms and built in stage, Nelson’s Green Brier offers a turnkey event experience. Each room offers a distinct experience, and the activations possibilities are endless – whiskey and cigar pairings in the Rickhouse Room or a full band and line dancing in the Oak Room.

Photos via Nelson’s Green Brier

Why we love it: Between the Hall of History and the distillery guides, attendees get an offsite experience like no other. Your curated tour experience ends in the lush Whiskey Garden, perfect for a small cocktail hour before the group transitions to the full party. 

Twelve Thirty Club

550 Broadway, Nashville, TN 37203, United States

Right in the middle of Broadway, the Twelve Thirty Club offers a swanky reprieve from the sea of Honky Tonks. Located on the third floor, The Supper Club and Rooftop is the perfect upscale event venue for groups with a large budget. A full buyout of the space allows for a group of up to 550 attendees. 

Photos via Twelve Thirty Club

Why we love it: If the stunning inside of the Supper Club doesn’t sell you, the rooftop full of live plants and stunning views should do the trick! Partially covered and offering a view of Broadway, the rooftop will put your attendees in the perfect party mood. 

Pinewood Social 

33 Peabody Street, Nashville, TN 37210, United States

Pinewood Social combines the allure of an upscale cocktail bar, the comfort of your favorite coffee shop, and the excitement of a bowling alley. Nashville locals can be found here from morning to night taking advantage of the large, comfortable lounge space. With both indoor and outdoor options, Pinewood Social can host up to 400 attendees.

Photos via Pinewood Social

Why we love it: The customizable can wall is a branding opportunity we have never seen before! Pinewood Social will take your logo, slogan, or favorite colors and create the perfect photo opp for your event.

Restaurants

Martin’s Barbeque

410 4th Avenue South, Nashville, TN 37201, United States 

Why we love it: Located right downtown and hosting multiple levels including a lush outdoor covered Beer Garden, Martin’s is the perfect off site getaway location for up to 400 attendees to enjoy a taste of Nashville. There is a permanent stage and ample large scale bar games make the atmosphere relaxed and fun. There’s nothing like an organized Cup Pong tournament to really get attendees excited! If the outdoor space isn’t right for your group, there are also multiple private dining spaces inside making this a perfect choice for smaller meetings and dinners as well.

Photo via Martin’s Barbeque

LOMA’s menu picks: A trip to Nashville isn’t complete without barbeque. Try Martin’s Smoked Beef Brisket and a cold pint of local beer!

Superica

605 Overton Street, Nashville, TN 37203, United States 

Why we love it: Hosting up to 250 guests, Superica offers diners a taste of Tex Mex right in the heart of the Gulch neighborhood. Its vibrant décor, large covered patio, and impressive amount of natural lighting all make Superica the perfect spot for networking and mingling with other attendees. 

Photo via Superica

LOMA’s menu picks: Don’t stop by without trying the “Bandit Queen” guava chile margarita or the Fajitas Al Carbon.

Mockingbird

121 12th Avenue North Nashville, TN 37203, United States

Why we love it: Owned by celebrity chef Maneet Chauhan, Mockingbird brings an elevated and exciting fusion twist to classic American Diner dishes. Mockingbird is centrally located to our favorite hotels – right in the Gulch neighborhood – and can host up to 230 guests seated or 250 standing.

Photos via Mockingbird

LOMA’s menu picks: You have to try the “bubbles in a bag” champagne cocktail and the Seoul Purpose Hanger Steak.

By: Yana Verbitskaia

If you’re starting to look for venues and plan site visits, then congratulations may be in order—it sounds like you are gearing up for an event! 

If your planning process has just begun, you likely have a shortlist of cities and venues in mind, and maybe even some offsite locations you think would be perfect for your event. If you’re further along in the process, you may have already crafted and distributed a Request for Proposals (RFP) to garner availability and pricing from your shortlist, putting you in a great position to start evaluating your options.

While you could always take a chance and select your venue(s) based on the details shared in their proposal and their websites, we highly recommend planning a site visit (even if it requires budgeting for travel) where you can see and experience everything the venue has to offer with your own five senses. 

Site visits serve as a crucial way of helping you select the most appropriate venue, while letting you better understand and design the flow of your event. Since most of your planning work will be done off-property, planning a site visit gives you time to help lay out how your event vision will come to life. Beyond the ability to walk through the space, one-on-one time with your venue representative will allow you to ask questions about the details you notice as you tour the space and get a sense of the venue’s unique offerings, inclusions, and potential challenges.

With so much to accomplish on a site visit, we’ve compiled our TOP 10 tips on how to make the most of the time, and make it productive and fun for everyone involved.

SITE VISIT TOP 10

  1. Build Your Team

Make sure you have a clear picture of your key stakeholders, decision makers, and project team. If specific members of your team will be managing certain elements of the event (i.e., branding and signage), ensure this is communicated early so everyone feels prepared and informed. This will also allow you to have a solid list of the individuals who must be at the site visit, as well as any additional team members that could benefit from attending, if availability permits.

  1. Tackle Calendars

Even before you have narrowed down your list of potential venues, talk to the team you created above about their availability for a site visit, especially if it will involve travelling to a destination city. This allows you to act quickly once you’ve decided which venue(s) you need to see, and has the added benefit of helping manage travel costs. Juggling multiple calendars can often be the biggest obstacle in getting a site visit planned in a timely manner, so place some preliminary calendar holds early to maximize flexibility. 

  1. Gauge Availability

Venues often have limited windows available to tour their spaces depending on what other groups they have in-house, so share your potential site visit dates with your shortlist of venues as early as you can (even before you’ve narrowed them down) to get a sense of any time blocks that definitely do or don’t work. You want to make sure you’re visiting at a time when you can see as much of the venue’s event/meeting space (and guestrooms, if visiting a hotel) as possible, so coordinating schedules with the property is critical.  

  1. Must-See’s vs. Nice-to-Have’s

While it’s important to get out to site visits as soon as possible, you also need to ensure you understand your program requirements before you head out. What key space(s) do you need? What ancillary venues might you be looking for? How many guests are you expecting? Having realistic expectations of the program elements, at the very least, will allow you to make a list of what other arrangements you should be making while you’re in your destination or out touring spaces. What ‘bonus’ plans can you make to try and use your time as effectively as possible?

  1. Be Efficient (But Don’t Overdo It)

Once you’ve made a list of all the places you need to see, work through the route that allows you to use your time most effectively and schedule accordingly. Try to avoid having to hop into Ubers back and forth across your destination city if you can cluster venues within similar areas on your itinerary. When trying to make the most of your time in a destination city, you may be tempted to overload your calendar and pack as much action as possible into just one or two days. This is an understandable approach, but it’s important to make sure you’re giving yourself an appropriate amount of time per visit. You want to account for transit time between visits, leave space for meals, schedule downtime to catch up on emails, and build in opportunities to debrief and discuss amongst yourselves where needed.

  1. Do Your Reading

Familiarize yourself with the proposals you’ve received from each venue in advance of visiting the property. Try to wrap your head around floorplans, capacities, flow, offerings, and pricing so that you can spend your time onsite asking informed questions and identifying any potential obstacles or opportunities. Start plotting out potential areas for different elements of your program so you can evaluate the space with specific goals and requirements in mind. Prepare a list of questions and key considerations you want to make sure to cover, and don’t forget the things that can be unexpected (and unpleasant) surprises such as planned construction or renovations, wi-fi/mobile connectivity, and access to travel hubs like airports and train stations.

  1. Consider Additional Attendees

Outside of your internal project team, are there any other individuals that would benefit from joining the visit, such as an external preferred production partner or graphic design team? If you know certain partners will be working on your program, you can sometimes avoid future site visits by involving them from the very beginning. They can also often spot things specific to their areas that you might otherwise have missed in your review, like key opportunities for the use of technology equipment or branding moments.

  1. Over-Communicate

Create a site visit package (printed or digital) for all attendees that contains all the documents someone would need to prepare for each visit: proposals, floorplans, menus, etc. Critical to this package is an overview of the full site visit itinerary and a contact list for everyone participating. Distribute this early, along with detailed calendar invitations, to ensure everyone knows where they need to be and when.

  1. Prepare to Return

While you will aim to accomplish as much as possible in your first visit, it’s inevitable in many cases (especially with complex programs and a longer lead time) that you’ll need to return for future visits to address specific portions of your event. Don’t be discouraged, this is totally normal and can often be incredibly helpful in fleshing out your event vision throughout the planning process. Make sure to budget for this eventuality.

  1. Document Everything

We cannot stress this final, and critical, tip enough! Take more notes and photos than you think you need. With multiple venue visits in a short period of time, each ballroom starts to look like the next and it’s so easy to forget the countless details you see at each property. Designate someone to take notes (or make sure your entire team is prepared to, as often several side conversations can form with larger groups) and have someone in charge of taking photos of every space you see. We find it helpful to take a photo of the room name sign outside of the space before the space itself to help organize your photos once you get home. Also, incredibly valuable for future reference are walk-through videos describing the spaces as you go through them. This gives you something to fall back on when it all becomes a blur in the weeks to come, and allows you to share the experience with teammates who weren’t able to attend but can benefit from the orientation.

Site visits can be overwhelming to plan, but also such an exciting opportunity to start seeing your event vision come to life. Make the most of them to imagine all the possibilities and understand the potential attendee experience, so that you can be as prepared as possible in the planning process leading up to event day. 

The tips above will get you started in planning an effective visit, but remember there’s help available if you needed it. The LOMA Agency team are experts in venue sourcing and evaluation. If we can help you with your upcoming venue search, reach out to info@lomaagency.com and let’s discuss!

By: Yashita Arora

It’s the morning of my birthday—August 21, 2023. An email pops into my inbox:

“Good morning Yashita, I was really impressed by you during our chat on Friday and appreciate the energy you bring to the conversation. I think you would be a great addition to our team and would like to offer you the internship!”

Excited, emotional, and enthusiastic, I (without thinking twice) replied to Loren that she was giving me the best birthday gift. And, that’s how the journey started!

Oh, I forgot to introduce myself.

Hi! I am Yashita (she/her), a business and marketing graduate who landed in Canada from the heart of India: New Delhi. As the youngest one in the family, I’m pampered but not spoiled and the life of every party (at least that’s what my friends and family say)!

After trying out a few careers, I think I finally have found my soulmate: marketing in the event industry. And now, after two fun months, we are happily living together.

While I always attended school events, I was usually on stage as a performer, and never got a chance to be a part of the organizing team. They always looked so active and energetic during events and were always seen celebrating after. Later on, my curiosity brought me an opportunity to work as a wedding planner in the Indian market. As much as I loved it, COVID redirected my path with a focus on marketing. Long story short, LOMA Agency provided me with a marketing role in an event agency. What else could I ask for!?

As I opened the door on my first day at the LOMA office, a cute little Morkie (our Chief Cuddle Officer), Biggie, came jumping and running towards the stairs in excitement, and welcomed me with so many kisses. Honestly, that already had made my day, but little did I know there was a lot more to come. As I walked in, Loren gave me a hug and the whole team looked so excited to welcome me. It already felt like I was surrounded by people I had known for a long time. My desk was set with a welcome card, a team lunch was arranged, my whole week was planned out, and one-on-one coffee dates were scheduled with the team, which helped me get comfortable and integrated so quickly.

LOMA was founded by Loren Maisels, and one thing about Loren I strongly admire is how much a person can give to build a business like this. She is such a hardworking, beautiful human being; so busy and yet will make time for anyone as and when we need her. I feel a passion to do my best for her. She has inspired me to become an entrepreneur one day in the future.

What I’ve Learned (and am Learning)

Now, to talk about what I have learned in these first 60 days…the list is quite long.

This is my first corporate job in the Canadian market, so it is really teaching me a lot of new lessons along the way. I am mainly responsible for managing LOMA’s social accounts, but I also get to help on some event projects.

Some of my tasks include:

Apart from these responsibilities, one major skill I am developing here is time management. Major credit for that goes to Yana who is such an organized person herself and deals patiently with my cluttered files and tight deadlines for reviews (guilty). I am trying to improve every day.

And my favourite part? I finally got a chance to enter the event world.

My first project was sourcing a photobooth vendor for the Canadian Nurses Foundation Miami-themed event, “The Night Shift”. From vendor emails back and forth, to conceptualizing designs around the brand and theme, to creating photo strip mock-ups, to getting everything approved, and then finally managing the whole execution onsite, I was really proud of what I accomplished.

The idea of travelling to various cities while working always fascinated me and because of LOMA, I finally got to live the dream. The whole trip for the Canadian Nurses Foundation event was such a great experience and honestly, didn’t even feel like work!

Currently, I’m working with another client on their 2023 holiday party. I’ve been exploring a lot of new projects, from designing theme mood boards to sourcing décor and furniture vendors while accommodating a small budget—it is quite a task. Thankfully, I have Angelica guiding me along, or I don’t think I would have gotten this far. I am sure this event will be a hit too!

Apart from that, I get to keep learning by just being involved in different project meetings. For example, for an upcoming conference, Mari is making sure I learn about the whole swag sourcing process from scratch by involving me in all client and vendor calls. I am learning so much from just listening in on the progress!

In Summary

We at LOMA Agency believe in a divide-and-conquer approach, and form teams to work on separate events. For any newbie in this industry, it’s a great way to get familiarized with different corporate businesses out there, what they do, their values, and their way of doing things.

Sometimes, things can get overwhelming for me, but the whole team is always so supportive, sharing ideas for different projects and checking to see if I need any assistance. Amy even finds and sends me links to vendors right away when she knows I’m looking for something, which otherwise could have taken me hours.

I love the fact that everyone on this team is so different from each other (one can tell that by just looking at our food choices) yet we blend so well together.

A huge shoutout to Loren and Yana for creating such a beautiful space in the office that feels like home and selectively bringing together such humble and creative humans who feel like family. LOMA will always have a special place in my heart, even after my internship is over.

With all that in just two months, I can only imagine the adventures and learnings coming ahead in the next two, and am super excited to witness it.

In the end, I would say stay tuned on our socials as myself and the LOMA team will keep generating the best content for you there.

Cheers!

Yashita

By: Angelica Dimapindan

Earlier this summer, we helped plan and execute Park People’s bi-annual conference, and to maintain their sustainability mission, we were introduced to a local vendor that works to minimize waste when it comes to catering events.

In honour of International Food Loss and Waste Awareness Day, our team, along with Erika Reyes (Co-Founder of Inwit) wanted to share some suggestions on how to reduce food waste when planning an event. We promise it is easier than you think to start implementing these steps in your planning process.

Break the Cycle of Isolation

Include your vendors and venue in your goal. Build a team of people that can help you work towards reducing food waste. Often, vendors and venues might already have their own process in place, and if not, you can work together on an action plan.

Erika shares that “if your business aims to transition towards a low-carbon future, the journey begins with cultivating a sustainable culture. This culture should encourage everyone to integrate sustainability into their daily office routines and processes. Sharing a delightful, waste-free meal is the most effective way to provide a tangible experience for all, demonstrating the collective power of climate action and emphasizing sustainability as a core organizational value.”

Talk with your venue or caterer and see if they can help you build a menu based on in-season food options and that focus more on plant-based meals. You could even make this a fun experience for your guests by letting them guess the ingredients. This way you can reduce your costs as well as emissions from the transportation and shipping of ingredients.

Hand Over the Power 

Give your guests control over what and how much they eat. We discovered that attendees love to make their own bowls, so you can incorporate deconstructed meal options to add some freedom and fun.

Erika also suggests to “proactively prevent surplus food in the first place” by using a pre-ordering system. Park People adopted the “lunch box approach” through Inwit, allowing them to “gauge and plan the right quantity of food for every attendee, ensuring that there was enough for everyone without generating excess.” We’ve also used this system with other clients and heard positive feedback from the guests that were able to select their preferred meal in advance.

Project Zero (Waste)

Consider partnering with an organization you can donate leftover food to. They could be a good source of ideas on how to reduce food waste at your event, and you would also be contributing positively to the community. 

A fun idea would also be to suggest that the catering service creates a zero-waste menu that makes use of every part of every ingredient. This could make for a very interesting meal! Make sure that your guests are in the know by putting info or fact cards by the dishes–this helps bring awareness to your cause and might help in influencing people’s perception of food and their own actions. Like Inwit, try to partner with vendors that “minimize waste, use recycling and compost programs, and are dedicated to reducing their carbon footprint, and share your commitment to using organic, seasonal, and locally sourced ingredients whenever possible.”

Make Your Guests Team Players

Finally, make your attendees active participants in your cause by sharing stats post-event or even during mealtimes–leverage screens to showcase the results of the proposed menu. At the Park People Conference earlier this year, “the cornerstone of achieving a sustainability goal lied in guest participation. After savouring their meals, guests eagerly returned their containers to our collection station, actively contributing to closing the sustainability loop. It felt like collectively healing the planet one bite at a time.” Erika says that the “real magic happens when team members play their part”, so make your guests part of your sustainability team!

As you can see, we all have the power to be catalysts for change. Reducing food waste does not necessarily mean providing less quality or falling short of people’s expectations. You can still make it a fun and unique experience for your guests.

Take a look below for the environmental impact we achieved at the Park People Conference by using Inwit as our lunch caterer.

To read more about The Park People Conference 2023, check out the case study HERE. And to schedule a time to chat about your own event sustainability initiatives, just reach out to our team at info@lomaagency.com!

ABOUT INWIT

Inwit is a pioneer in Canada’s reusable packaging industry over the last two years. In 2021, Inwit ranked among the top 15 solutions worldwide building low-carbon cities by the Circular City Challenge. They provide catering services by partnering with restaurants that fit with their sustainability mission while providing unique and authentic flavours that cater to dietary services.

Learn more about Inwit and practical strategies on how to achieve waste-free meals HERE, Erika is also reachable through email erika@inwit.ca.

By: Tamsynn Moodley

Sponsorships are strategic partnerships between an event organizer and a third party. Sponsors provide financial support for an event, and in return are provided with opportunities to curate moments that allow them to promote their brand, products or services, collect leads, and build relationships with event attendees. Sponsorships can vary between events, but, at the core of it, these are alliances that are mutually beneficial and work to support the strategic event goals for all parties. 

At LOMA Agency, we understand that a successful activation for a sponsor, means a successful overall event. This is why we prioritize having a dedicated team to work specifically with sponsors leading up to and during an event. Our goal is to ensure that your partners feel supported throughout the event process and maximize their investment! 

Here are some of the ways that we support the sponsorship journey.

STRATEGIC DEVELOPMENT

Often our clients turn to us to help develop and design a sponsorship strategy and prospectus that aligns with their event goals and priorities. 

We work with clients to understand their program in detail and propose opportunities that would be valuable to sponsors as well as achieve the event’s strategic goals. Some common (but successful) activations we’ve produced in the past, include sponsored keynote sessions, speaking opportunities, welcome receptions, morning wellness activities, and sponsored breaks. 

Together with our clients, we propose investment tiers, sponsorship deliverables and ensure the prospectus highlights opportunities for a return on investment. Our goal is to garner a sense of excitement and create “can’t miss” opportunities ahead of the event while communicating the immediate value to a potential sponsor. 

Once a sponsor has confirmed their participation, we engage and communicate with them regularly leading up to the event. Building rapport is critical to ensure sponsors feel supported. We do this by getting to know their teams, having regular check-in calls, and ensuring that they have all the information they need to make the most of their experience.

We also act as a liaison between the sponsor and event organizer. Strategic development is a crucial first phase for us as we assist with effective information sharing between all parties. Because we understand our client’s event in its entirety, we can flag any issues that may arise prior to the event.

As part of our focus on strategic development, LOMA Agency’s goal is to create a foundation that sets sponsors up for success. This includes creating and sharing a sponsor event kit. We often work with the selected show services contractor to develop a show kit that includes key deadlines, deliverables, and general event information. A well-developed show kit helps sponsors keep an eye on deadlines and it also outlines venue rules and regulations. LOMA Agency uses the show kit to provide ample information on what sponsors and partners can expect leading up to the event to avoid any on-site surprises. 

EXECUTION

While onsite, LOMA acts as the primary point of contact for all sponsors. As an extension of your team, we are your eyes and ears on the ground. We facilitate all onsite support, including set-up and tear down of partner booths, activations, or sponsor halls, managing shipments, and liaising on your behalf with contractors and hotel/venue management. 

To effectively support your partners, we also monitor event traffic and find ways to promote partners throughout the event. During sponsorship execution, our role is to ensure that sponsors get opportunities to connect with attendees, safeguard against any conflicts that may come up, and manage logistics associated with onsite activations. We also remain as a helping hand should sponsors need extra support with their activation, collateral distribution, or anything else relating to their sponsorship.

Finally, for any sponsors that are not present at the conference, we endeavour to ensure that their brand is provided the same quality of care, and professionally reflected in any signage, collateral, or activation. 

After all, the sponsors you have at your event reflect your organization and brand, which is why we ensure that they look as good as you do. 

MEASURMENT

At the conclusion of any event, we provide what everyone wants – the post event data to help the sponsor determine ROI. 

Sharing key data with sponsors allows them to: gauge the success of their sponsorship, associate a value to sponsoring your event, and can perhaps solidify their return for future events. We pull together qualitative and quantitative data to support the value of every sponsorship. This data could include anything from lead capture numbers, attendance information, booth traffic graphs, media impressions, as well as attendee feedback via survey evaluations and comments.

Additionally, we aim to learn how we can support sponsors in the future. We provide a quick feedback survey to get a consensus on the sponsor experience; letting us know how they felt about the sponsorship opportunity and gauge their appetite to return.

Measurement is a key determining factor as to whether a sponsor decides to support future events as it provides insights on whether their sponsorship was purposeful, and whether it met their goals. But measurement is a two-way street and is also a way for event organizers to determine if the partners involved were aligned and met the overall strategic goals for the event. 

SUPPORTING YOUR NEXT EVENT

LOMA Agency is proud to support many of our clients with their sponsorship programs.

For examples of recent programs that we’ve supported, feel free to visit our client case study page HERE.

Do you have an event coming up that requires a strategic plan for sponsors? Get in touch with us today and drop us a line at info@lomaagency.com. We’re always happy to have a complimentary discovery call to see where we can ad value to your event.

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