The Opportunity: Turning Mission into Experience
Guild’s annual summit represents a pivotal moment for industry partners to gather, exchange insights, and advance their shared mission of unlocking hidden potential and re-imagining workforce mobility through the lens of “Seeing Talent Differently.” As an event production agency rooted in creative strategy, LOMA transformed this theme into a cohesive one that encouraged collaboration, sparked connection, and brought Guild’s vision to life through intentional event storytelling.
The Challenge: Scaling Intimacy Across 300+ Attendees
Producing a high-impact, multi-venue event requires planning with intention and adaptability. With over 20 sessions, including multiple off-site receptions, it was important to maintain a cohesive brand and elevated attendee experience from start to finish. Our LOMA team worked to design an event flow, incorporating moments of connection through every touchpoint, from registration to closing session.
Our Approach: Strategy Meets Storytelling
Every detail began with intention: establishing communication cadence and preferences across a variety of work streams and stakeholders and utilizing planning tools such as Swoogo and SocialTables to efficiently draft session agendas and floor plans. By creating visuals and mock-ups of the experience, we were able to confidently align on program needs and accelerate approvals for key milestones.
Diving into the event logistics, LOMA managed a detailed Critical Path tracking 120+ milestones, coordinating 15+ vendors, booking 150+ hotel rooms, and organizing 600+ daily F&B covers. Through close collaboration and early visualization, we were able to keep on schedule while maintaining flexibility for those last-minute changes on-site and ensuring a seamless guest experience.
Impact in Numbers: Operational & Attendance KPIs
| Metric | Result |
|---|---|
| Attendees | 350+ |
| Sessions | 25+ |
| Off-Site Activations | 4 |
| Vendors Managed | 15+ |
| Attendees On-Site | 90% |
The Experience: Immersive Leaning & Connection
During the three days, participants engaged in research-led keynotes from leading voices: (including economist Raj Chetty) practical workshops, and strategic peer-to-peer networking opportunities. Monday’s pre-conference sessions for the Customer Advisory Board and industry-specific programming set an experiential tone, followed by an unforgettable welcome reception aboard the USS Midway. The main stage opening session blended elevated production elements and energizing speakers, reinforcing Guild’s commitment to human-centred innovation.
A signature off-site event at Venue 808 provided a relaxed, social contrast to the daytime content, fostering community in true Guild fashion: good music and great food.
The Outcome: Opportunity in Motion
The Guild Opportunity Summit 2025 continues to redefine a workforce, user conference; it’s more than a forum for ideas but a catalyst for action. Through cohesive event branding, meticulous logistic design, and a shared commitment to impact, LOMA as a strategic partner assisted Guild to translate its mission into an immersive, transformative experience that drives the most impactful ideas forward.
